Talented with the Media

Writing effective news releases

Get your stories published

Training Overview

Discover what news is and isn’t, give journalists what they want in the form they want it and get more of your stories into print and online.

Journalists receive hundreds of unsolicited press releases every week – the vast majority of which end up in the junk folder/waste paper bin. They say they receive badly written stories that have no news value and are inappropriate for their programmes or publications.

This practical one-day course takes you through every step of the news release process – from analysing the publications you want to target, determining what stories they are interested in, finding a suitable angle for your story and writing it up in a way that will appeal to the media.

Evaluating PR Campaigns Training for PR Professionals

How will I benefit?

You’ll learn what news is, and isn’t, and why the media reject so many news releases. You’ll come up with ideas for stories that the media want to run, and write headlines that grab the media’s attention for the right reasons. You’ll understand the importance of answering the ‘who, what, where, when, why and how’ questions. You’ll write opening paragraphs that make it clear from the start what the story is about, quotes that journalists can believe in, and use a style and format recognised and approved by the media the world over.

What will I learn?

What journalists/editors want and don’t want
What makes a story newsworthy
The difference between true news and PR puff
How to answer the ‘who, what, where, when, why and how’ questions
The importance of headlines and the first paragraphs
How to find ideas for stories when there is nothing new to say
How to use the Inverted Pyramid to structure press releases
The difference between news release copy and advertising/sales copy
How to write quotes that journalists want to use
The seven essential elements of every press release

Who should attend?

This course is perfect for anyone new to writing for the media.

What else do I need to know?

You’ll be working right from the start, analysing newspapers and magazines, and pitching ideas for stories. You’ll do lots of writing and rewriting, and you’ll give and receive feedback so you can improve further. You should bring one or two ideas for a new press release to work on during the day. You might also want to bring a laptop if you prefer not to write with pen and paper.

Sounds good! How do I book?

Call Emma: 0118 958 7095

Contact us: using the form below

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To enquire about Writing effective news releases Training for PR Professionals please complete the form below.

Training Courses for PR Professionals

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