Trainers come from the PR industry so we understand the working environment/pressures/challenges/issues
Each course comes from industry best practice and experience - not just ours, but from 12 years of working with delegates who try out the techniques in the real world
We know what agency life is about. And we know what it's like working as part of an in-house PR team. We get it and it shows
We track the theory so you don't have to, then we thrash it out for the real world of PR
Every course is structured so that participants work through how best to apply the principles to their own work - so they can use it for success as soon as they get back to the office
A focus on realistic action plans - we work with participants to highlight changes that will make a noticeable difference
We recognise that successful skills development is a balance between knowledge and practice
We don't disappear once the training is over: we make ourselves available
Participants who are trying out new ways of doing things are not alone: they can ask us questions, get help and feel confident that they have someone on their side
We find out beforehand what you want and need to achieve, learn or change. Tell us what problems you're facing and what skills you want to develop and we'll ensure the training fits your needs
We work with you to provide training that delivers observable business benefits to your organisation or team
We'll talk beforehand to get a briefing and we'll follow up afterwards to share our observations and suggestions
Our three talent pathways help your team sharpen up with clients, with the media and in the office
Less time spent managing problems means more time to spend on getting results.
Core skills from people who really know their stuff and want to share that knowledge.
Help your team shine with new skills for managing people, time and resources.
Great work wins business; a great relationship retains it.
Lorraine Forrest-Turner is a copywriter at the HPS Group in Marlow as well as freelance writer and communication skills trainer.
She has worked across all sides of the PR business (journalism, consultancy, in-house and freelance) and is a Chartered Institute of Public Relations Accredited Practitioner and Trainer.
Before going into PR, Lorraine qualified in Audiology and worked with the deaf and hard-of-hearing within the NHS. She then trained in Performing Arts and has transferred these skills into her training courses. Lorraine is also the author of three published stage plays.
After completing a degree in Modern Arabic Studies at Durham University, Vyvyan became a journalist specialising in Middle East affairs. In 1987 he co-founded his own marketing & PR consultancy, Kinross & Render, which grew into a UK top 50 PR firm.
Vyvyan started silverFox PR & Communications Training in 2004 to focus on helping professionals develop knowledge and skills at all levels of the PR business and is an approved trainer for the PRCA and a member of the Faculty of the Management School London.
In 2011, Vyvyan spent six months in Abu Dhabi, working with two colleagues for the management consultancy Mouchel to design a world-class PR system for the local government.
He has also contributed two units on 'The Written Word' and 'Effective Communication' for the new PR Higher Apprenticeship Scheme introduced across the industry in 2012. Vyvyan is a Senior Advisor in Public Administration and Organisational Development to UNOPS, the management consulting arm of the UN. He is the author of 'The Caterpillar Factory: Kick Start Your Career In The PR Business', published by Matador Business Press, April 2013, ISBN: 978 1780885 063.
Emma has over 23 years of experience in the PR, marketing and corporate communications sector, with a career spanning in-house, government and agency. She understands the pressures involved in working with clients and the press - and thus has first-hand experience of motivating account teams in a hard-working, potentially stressful environment.
Her enthusiastic approach to every course derives from her interest in helping delegates make tangible differences to their work, whether they're creating more profitable business relationships, managing their teams more successfully or learning to pitch ideas with greater confidence.
Through her work with Big Fish Training and the PRCA, Emma has a track record of helping agencies and in-house teams identify and implement the changes and skills they need to deliver excellent results and stay talented.
Robert McLuhan was a foreign correspondent for the Guardian and Economist in Spain and Portugal from 1975-1980. He ran the Lisbon bureau of the Associated Press and contributed frequently to the BBC World Service.
Between 1980 and 1992 he founded and ran a successful music studio and record company. Since returning to journalism in 1994 he has specialised in marketing, digital technology and HR, contributing hundreds of feature articles to publications such as Marketing, Marketing Direct, Computer Weekly, Caterer and Personnel Today.
Robert also contributes content for organisations' newsletters and websites - interviews, feature articles and ghosted opinion pieces. He writes regularly for a social media consultancy that advises large organisations on how to profit from social relationships, both with customers and among employees.
He has given many courses for PR professionals, showing how a successful relationship with journalists can help boost an organisation's exposure in the media. He is passionate about good writing and enjoys coaching business executives in how to create the maximum impact from their blog posts and articles.
Robert was educated at Oxford University (BA English Literature, 1st). He lives in Walworth, South London with his family.
Sandra worked in PR and communications both agency side and in-house for over 30 years before qualifying as a business coach. An advocate of the power of coaching in helping people to find their own solutions to work challenges, she loves coaching communication professionals at all levels to help them get the best out of themselves and those they work with.
Sandra also runs our bespoke leadership development programmes at Senior Management and Board level. This is often with small fast growth agencies with an urgent need to succession plan and develop effective middle managers..
Her PR experience includes in-house roles in the private, charitable and public sectors, with 15 years at local, regional and national level in the NHS including a Board level role as Director of Communications at the National Patient Safety Agency.
Former PRWeek features editor and awards judge Maja Pawinska Sims has been helping businesses and PR teams produce sparkling written marketing materials for 13 years. She has established a niche in helping PR agencies and in-house teams around the world with their written entries for awards schemes, and offers training, consultancy, and writing and editing services.
Maja works with some of the world's biggest PR consultancies across EMEA and the Americas, as well as smaller specialist agencies, and has turned great PR campaigns into hundreds of shortlisted and winning entries for major awards schemes including PRWeek, CIPR, PRCA, SABRE, IPRA, European Excellence Awards, Cannes Lions and more. Highlights of her seven years at Haymarket Publishing include producing the annual Top 150 Consultancies league table for PRWeek and being named as the best business journalist of the year.
I have already had a real life chance to put the techniques into practice and the outcome was great!
Informal - addressed real everyday issues. Practical and realistic.
Relevant, interesting content that was tailored to help us work through challenges we are experiencing.
Now buzzing with enthusiasm and ideas!
It was good to talk about specific clients and good to know that we can get further advice if we face problems.
Practical - able to discuss actual clients. V. good day.
I found the course so relevant to my role it was scary. I could relate to everything but learned new things in an enjoyable way.
Great trainer. Very friendly and had a real knowledge of the PR industry and issues we face. Fab!
I thought the training last Thursday was excellent - the best I have done so far. [The trainer] answered some important q's I had over how to interact with clients that I am putting into practice. I thought the activities were really engaging and the way she analysed our behaviour and language was fascinating.
Stress is a factor in any industry you work in, but PR in particular has its own unique challenges. Working with Emma I was able to put these challenges into perspective and deal with them on a personal level with her. I not only overcame the physical reactions to stress, but also the emotional. I continue to put into practice all the tools and resources she gave me, so that day-by-day, stress isn't such a challenge.
The course consisted of lots of practical hands on training, comprehensive notes & invaluable time with a journalist. Emma had clearly made an effort to find out about the industry within which I work and tailored the course accordingly. I have been able to apply my new skills to every day tasks and have no hesitation in recommending the course to anyone who requires a solid foundation knowledge of PR.
Specialist public relations training
Small groups Individual Attention
Real World PR Situations
We'd really love to hear from you so why not drop us an email and we'll get back to you as soon as we can.