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Two-day intensive public relations workshop

  • Capturing media attention
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Mental health and wellness for communications professionals

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Kickstart Your PR!

Two-day intensive public relations workshop

  • Capturing media attention
  • Brand recognition
  • Engaging content
  • Supporting sales and marketing

AI Resources

For PR Professionals

Getting Started

Getting started with ChatGPTTo get started with Chat GPT - go here and sign up: chat.openai.com/chat

ChatGPT influencer Rob LennonFollow THIS GUY (Rob Lennon) on LinkedIn. He started getting interested in ChatGPT as a total newbie in November 2022 and now has over 12k followers because of his brilliant prompts for ChatGPT.

Read this:

Christopher Mcfadden, interestingengineering.comChatGPT: 30 incredible ways to use the AI-powered chatbot
Credit: Christopher McFadden

and this:

Tim Hanson, fivethreeoh.comNot ChatGPT Tools
Credit: Tim Hanson

Further Reading

Artificial Intelligence in Public Relations

CIPRFull report from CIPR authored by industry experts Stephen Waddington and Andrew Bruce Smith with excellent in-depth look at the impact of AI on PR

Co-authored by Andrew Bruce Smith and Stephen Waddington, with contributions from Professor Anne Gregory, Jean Valin and Scott Brinker, the research found that whilst AI is present in just two percent of the original 5,800 tools analysed, the range of tools and technologies available has grown rapidly since January 2023, following the launch of the ChatGPT dataset at the end of November 2022, with the potential to impact every aspect of public relations practice.

The report also calls for urgent attention to the ethical issues thrown up by the rapid growth of AI, including whether practitioners need to declare using AI in their work and whether the technology could be weaponised to create misinformation at unimaginable speed and scale.

Mastering Crisis Communication with ChatGPT: A Practical Guide

Quote by Anne Gregory reviewing Mastering Crisis Communication with ChatGPT"'Mastering Crisis Communication with ChatGPT' by Philippe Borremans is a gem of a book, punching far beyond it's weight of just 67 pages. It does exactly what it claims - it is a practical guide. Borremans takes us through Chat GPT and then provides us with all the text prompts needed to get ChatGPT to generate content, create scenarios, produce statements for the media and employees and key messages for all situations. He even advises on how ChatGPT can be used for crisis communication team training and writing crisis communication plan. He even gives us a peak into the future to see what is coming next. It's all there, in one concentrated but very readable package."

Anne Gregory - reviewing this book.

ChatGPT & Crisis Comms: How to Make the Most of AI in a Crisis

"As a profession, public relations is in danger of missing the AI boat. We are too conservative."

Philippe Borremans, author of Mastering Crisis Communication with ChatGPT, was a special guest on one of our recent free webinars, where he talks through how to utilise ChatGPT in a crisis.

Using AI as Your Writing Assistant

  • How to use AI to create headlines for press releases, articles and blogs... in seconds
  • How to use ChatGPT to summarise news angles to use in press pitches
  • How to create an article using prompts to refine the copy until AI comes up with enough usable ideas and phrases
  • How playing around with tone of voice can create more effective emails to clients and stakeholders

None of this is about replacing the valuable work we do as experienced PR and comms professionals. Rather, it is about how to deploy AI to contribute ideas that we humans can use to improve our own output.

Agency leader Claire Lamb joins Emma Ewing of Big Fish Training for this session to give her insights on how her team has been using ChatGPT IRL!

Using ChatGPT for Copywriting Inspiration: Real-Time Example

Using AI as Your Writing Assistant: Real Time ExampleAs featured in our webinar 'Using AI as Your Writing Assistant', this document shows the real-time input and output of a conversation with ChatGPT where the user is looking for ideas for an article about the benefits of bioethanol stoves.

Some points to note:

  • When you ask it to work creatively, ChatGPT may not always comply with what you've asked if you are not sufficiently proscriptive. Its first attempt at an article of "about 350 words" here is closer to 450 words.
  • Try turning your message on its head to ask ChatGPT to think about objections or obstacles to your message and how you might combat them.
  • Make sure ChatGPT understands the audience you're trying to engage with so that it uses an appropriate style and reader level.
  • You can use ChatGPT to research facts (eg. "Does a bio ethanol stove make any noise?") but be sure to corroborate those facts from a reliable source.
  • After you've refined ChatGPT's efforts into your own words, ask it to proof your work and make corrections or suggestions.

Link to download here.

How Big Fish Training Works

Got a team to train? Most courses are delivered direct either in person or via live video for groups of 6 - 12 people. These sessions are tailored to your specific needs. You just need to tell us what they are! Get in touch now for a friendly chat about what you need to achieve.

Want a course just for you? We run special sessions throughout the year and have a growing number of online courses. If you can't find what you need on the site, get in touch now and we can help.

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Be credible, effective and prevent problems

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FAA Level 1 Award, Regulated Qualifications Framework

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Stop stress from dragging you down

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Incorporate great management techniques into your daily life

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Improve and develop your working relationships with each client

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Don't choose between your career and your life: have both

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Where do you start when it all goes wrong?

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Grammatical errors and how to avoid them

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Influencing and Persuading

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On demand courses for internal comms professionals

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Make good working relationships great

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Kickstart Your PR!
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Introduction to PR

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How to write almost anything

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Menopause in the Workplace
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How it can affect us, our work, and what to do about it

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Create greater mental wellbeing in your team

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Keeping your focus in times of chaos

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Get the best out of your team

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Embrace Neurodivergence for a More Inclusive Workplace

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Neurodivergence for Managers
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Unlock the Potential of Neurodivergent Team Members

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Overcoming Imposter Syndrome
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Equip yourself with the tools to build more confidence

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Practical Creativity for PR
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Power up your brainstorms and boost your creativity

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in the Office

Increase your team's engagement and productivity

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Professional Impact and Presence
with Clients

Stop being overlooked

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Editing and Proofreading Other People's Writing
in the Office

The seven steps to successful editing

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Make every presentation more engaging and effective

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with the Media

Be more successful at getting your stories published

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Social Superstars
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How to Make Your Clients' Social Media Communications Shine

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with the Media

Take your writing to a higher level

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Supervising First Aid for Mental Health
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FAA Level 3 Award, Regulated Qualifications Framework

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Pitching to the Media
with the Media

Get more of your stories published

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Time Management for Remote Working
in the Office

Manage your workload from home

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Time Management
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Manage your workload and get tasks completed on time

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Writing compelling content for the media
with the Media

Make your writing effective, engaging and shareable

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Writing effective news releases
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Get more stories published

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