Agencies & Consultancies

Training for agencies at all skill levels

  • Account management
  • New business
  • Confidence
  • Productivity
  • Writing
  • Motivating teams

In-House Comms

Training for in-house communications professionals

  • Best practice
  • Demonstrating value
  • Brand recognition
  • Confidence & Credibility
  • Media training

Kickstart Your PR!

Two-day intensive public relations workshop

  • Capturing media attention
  • Brand recognition
  • Engaging content
  • Supporting sales and marketing

Big Fish Balance

Mental health and wellness for communications professionals

  • Beating Burnout
  • mindfulness
  • Work-Life Balance
  • Mental Health in the Workplace

Kickstart Your PR!

Two-day intensive public relations workshop

  • Capturing media attention
  • Brand recognition
  • Engaging content
  • Supporting sales and marketing

Social Superstars

How to Make Your Clients' Social Media Communications Shine

with
the
media
talented
experience
1
Full Day
Max. Delegates

Training Overview

Social media is the fastest and most cost-effective way of communicating with your audiences. But to get it working to its maximum potential your channels need bags of personality and purpose.

This workshop demonstrates how to achieve that for your clients by developing acampaign that is audience-centric, has a distinctive tone of voice and is integrated with the rest of the communications mix.

We all know how fast-moving social media is, so this workshop also gives you an understanding of the latest trends, plus practical tools and ideas to get the most out of your campaigns.

How will I benefit?

Social media needs to be seen as a strategically important channel for brand communications. This course will help you develop the toolset to understand the nuances of social media, ask the right questions, then develop and run a programme that maximises its impact.

What will I learn?

The good, bad and ugly

sides of social media

Key principles

The four key principles for social media excellence

Megatrends

Getting on top of the megatrends affecting social media

Megatrends

Under the hood of Facebook, Twitter, LinkedIn and Instagram to understand how they work for your clients

Strategy

A strategic approach to social media and getting it right from day one

Optimise

Setting up social media channels and optimising performance

Essentials

Essential elements to build audiences' personas

Practical tips

To bring your social media channels to life with video and visual content

Hashtags

How to create a trending hashtag

Events

How to manage social media at an event

Influencers

How to engage with influencers

Build trust

What you need to do to get clients on board

Paid promotion

The essentials for using PPC to amplify campaigns

Crisis management

Key steps to managing a crisis online

Social listening

What social listening is and how to deploy it

Who should attend?

Social Superstars is ideal for anyone supporting a wider communications strategy for clients by planning, managing or actively running social media channels. It assumes you have some experience of social media and brand communications as this is not suitable for complete beginners.

What else do I need to know?

This course is a blend of strategy and practical guidance. You will be helped to overcome your daily challenges and obstacles, so there'll be hands-on exercises and plenty of opportunities for discussion. Bring a laptop or tablet and examples of social media content that you love.

The course is delivered by an industry expert who became one of the first wave of PR professionals to specialise in this new arena for B2B clients.

He has introduced digital communications offerings at three agencies since then,most recently at Harvard where he established the creative and digital engagement practice, which became an award-winning 20+ strong division.

Course Details

Full-day course, or delivered via two half-day sessions. Delivered to teams, around 5-10 people.

How Big Fish Training Works

Got a team to train? Most courses are delivered direct either in person or via live video for groups of 6 - 12 people. These sessions are tailored to your specific needs. You just need to tell us what they are! Get in touch now for a friendly chat about what you need to achieve.

Want a course just for you? We run special sessions throughout the year and have a growing number of online courses. If you can't find what you need on the site, get in touch now and we can help.

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Sounds good! How do I book?

Training Courses for PR and Comms Agencies

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Equip yourself with the tools to build more confidence

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Power up your brainstorms and boost your creativity

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Increase your team's engagement and productivity

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Professional Impact and Presence
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Stop being overlooked

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Editing and Proofreading Other People's Writing
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The seven steps to successful editing

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Presentation Training
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Make every presentation more engaging and effective

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Refresh your press release writing skills
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Be more successful at getting your stories published

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Social Superstars
With the Media

How to Make Your Clients' Social Media Communications Shine

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Supercharge Your Writing
with the Media

Take your writing to a higher level

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Supervising First Aid for Mental Health
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FAA Level 3 Award, Regulated Qualifications Framework

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Pitching to the Media
with the Media

Get more of your stories published

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Time Management for Remote Working
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Manage your workload from home

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Time Management
in the Office

Manage your workload and get tasks completed on time

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Writing compelling content for the media
with the Media

Make your writing effective, engaging and shareable

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Writing effective news releases
with the Media

Get more stories published

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