Agencies & Consultancies

Training for agencies at all skill levels

  • Account management
  • New business
  • Confidence
  • Productivity
  • Writing
  • Motivating teams

In-House Comms

Training for in-house communications professionals

  • Best practice
  • Demonstrating value
  • Brand recognition
  • Confidence & Credibility
  • Media training

Kickstart Your PR!

Two-day intensive public relations workshop

  • Capturing media attention
  • Brand recognition
  • Engaging content
  • Supporting sales and marketing

Big Fish Balance

Mental health and wellness for communications professionals

  • Beating Burnout
  • mindfulness
  • Work-Life Balance
  • Mental Health in the Workplace

Kickstart Your PR!

Two-day intensive public relations workshop

  • Capturing media attention
  • Brand recognition
  • Engaging content
  • Supporting sales and marketing

Writing Compelling PR Content

Make your writing effective, engaging and shareable

with
the
media
talented
experience
1
Full Day
Max. Delegates

Training Overview

Feel more confident in your ability to write online articles, press releases, and blog posts. Know how to structure different media pieces correctly. And make sure your message is loud and clear in everything you write.

Working in a busy agency, you'll be constantly switching from writing stories, press releases and opinion pieces to blogs posts, social media posts and comments. Each has its own rules, style and structure.

This course will help you understand the difference between the different types of content and show you how to plan and write them with originality and flair so that people will want to read and engage.

How will I benefit?

You'll take a fresh look at your approach to connecting with your audience so you'll be able to make what you write more effective, engaging and shareable. You'll tailor your writing to different audiences, platforms and messages. And you'll feel more confident in your ability to tackle any story.

What will I learn?

Adapt

How to adapt your writing for different audiences and media

Explore

The anatomy of press releases and news stories

Banish Boredom

How to make blog posts, features and articles compelling

Headlines

How to construct strong headlines, opening paragraphs and conclusions

Stories

How to find and write good stories

The 6 Ws

The six W questions and how to use them

The process

Foolproof ways to plan, draft and edit your media writing

Structure

The role of structure in writing different types of content

Social media

How to write a social media post to promote an online news story or article

Who should attend?

This course is for anyone new to writing a variety of PR materials or anyone wanting to refresh their media writing skills.

What else do I need to know?

This workshop is totally hands-on. You'll be writing from the start and taking part in plenty of activities that will help you hone your skills and inspire you to create engaging content. Please bring along one or two ideas for a story and watch it take shape as the course unfolds.

How Big Fish Training Works

Got a team to train? Most courses are delivered direct either in person or via live video for groups of 6 - 12 people. These sessions are tailored to your specific needs. You just need to tell us what they are! Get in touch now for a friendly chat about what you need to achieve.

Want a course just for you? We run special sessions throughout the year and have a growing number of online courses. If you can't find what you need on the site, get in touch now and we can help.

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What delegates say about Writing Compelling Content for PR Professionals:

I found it very useful. I used the comments straight away to draft an email and I could see it wasa lot stronger.

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Quotation marks

Lorraine made the session interesting and seemed to enjoy helping us and giving us tips which made the sessions fun. Keep up the good work. I'd love to do your grammar lesson.

I enjoyed the exercises. It enables you to get feedback as soon as you write a letter, press release etc. The feedback was very useful.

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Sounds good! How do I book?

Training Courses for PR and Comms Agencies

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Stop being overlooked

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Editing and Proofreading Other People's Writing
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The seven steps to successful editing

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Make every presentation more engaging and effective

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Be more successful at getting your stories published

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Take your writing to a higher level

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FAA Level 3 Award, Regulated Qualifications Framework

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Get more of your stories published

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Manage your workload from home

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Time Management
in the Office

Manage your workload and get tasks completed on time

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Writing compelling content for the media
with the Media

Make your writing effective, engaging and shareable

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Writing effective news releases
with the Media

Get more stories published

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