ChatGPT & Crisis Comms

"As a profession, public relations is in danger of missing the AI boat. We are too conservative."

What a striking comment by Philippe Borremans during our webinar on AI and crisis communications!

And the best way to avoid missing the boat? Learn how to use it.

When it comes to a full-scale crisis, the thing that we need most of all is TIME. And AI can give you time by helping to do some of the work for you. But a full-scale crisis is NOT the moment to use ChatGPT for the first time!

Here are three ways you can use it to prepare for a crisis:

• With the right prompts, ChatGPT can give you perfect crisis simulations to get a team trained and ready
• Reactive statements - you can get them 80% ready using ChatGPT to save time when a crisis actually hits
• Prepare spokespeople by asking ChatGPT to give you the top ten questions a national journalist would ask in the event of a crisis. You can make it sound more or less friendly, depending on the nature of the title you have in mind!

There was sooooo much useful content in the webinar, and I'd encourage you to watch it in full.

Philippe's book - "Mastering Crisis Communication with ChatGPT: A Practical Guide" - is also an invaluable follow-up. Find it here.