Escape the Perfectionism Trap
Accept 'commercial reality' and get the results you need
"Clients don't want the best. They can't afford the best. They want good enough." Words of wisdom via Lorraine Forrest-Turner, Emma Ewing's webinar guest, who shares her tips for combating combatting perfectionism.
This was a quote from her first PR agency boss. In the PR and comms world, we are accustomed to wanting to do our best and often crave the external validation this brings us. The trouble is that a constant quest for perfectionism can lead to unbearable pressure and burnout.
The reality is that most clients and stakeholders simply need us to get things done. Not necessarily done perfectly. Just done reasonably well. Something to remember next time you're feeling swamped and overwhelmed.
In her provocative talk, Lorraine speaks up 'In praise of mediocrity'. You won't want to miss this brilliant session which will help you to get past mental blocks and, ironically, free you up to do your best work!
Lorraine Forrest-Turner
Lorraine Forrest-Turner is a writing and presentation trainer for Big Fish Training, a professional copywriter, actor and playwright, available for public speaking engagements
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