How do you solve a problem like people pleasing in PR?
We've all been there: over-promising on what we can achieve, agreeing to unachievable KPIs, working late into the night to quantify our success, and don't even get me started on the client pitch process...
PR has a people pleasing problem.
We can’t fix that problem in an hour, but we can tackle the pleaser in ourselves. Addressing this saboteur in our working lives can improve your personal mental health and sense of worth, improve your performance and keep your client or manager happy.
As a recovering people pleaser, Emma Duke will share her experiences from both the client and agency perspective, and some of the tools and techniques that now help her avoid the burnout that results from trying to please everyone.
A Chartered PR practitioner, Emma Duke has 18 years of experience in corporate communications, working for PR agencies and complex global organisations such as Diageo and Oxford University Press, Emma brings strong leadership communications, public affairs, thought leadership and crisis management expertise. She has managed global crises, created award-winning thought leadership campaigns, implemented stakeholder engagement strategies across multiple countries and merged complex teams. Along the way, she’s learnt the power of failure, vulnerability and a shared laugh to the success of any campaign.
Follow Emma on LinkedIn, or visit her website.
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