Beyond the Prompt

Most PR and comms teams have moved well past experimenting with AI. The bigger challenge now is being strategic about it: how do you decide which tools to adopt, how do you embed them across a team, and how do you make sure the way you're using AI is something you can defend, repeat and scale?

Join us for a lunch and learn with special guest and Big Fish Training partner Emanuela "Manny" Giangregorio, international trainer, management consultant and creator of the AI Project Governance Framework, accredited by APMG International.

With over two decades of experience in management consulting and project management, Emanuela has trained thousands of professionals across the globe, working with organisations ranging from Amazon, Visa and Telegraph Media Group to small businesses and NGOs.

In this session, Emanuela explores five core values that provide the glue for scaling AI adoption, and what they mean in practice for PR and comms teams: accountability, sensibility, collaboration, curiosity and continuous improvement. We look at how you approach deciding which AI tools to bring into your workflow, who's accountable for the output, and how you move from ad hoc AI use to something your whole team can own and grow.

Download Emanuela Giangregorio's six ways to choose the right AI tool PDF resource.