Agencies & Consultancies

Training for agencies at all skill levels

  • Account management
  • New business
  • Confidence
  • Productivity
  • Writing
  • Motivating teams

In-House Comms

Training for in-house communications professionals

  • Best practice
  • Demonstrating value
  • Brand recognition
  • Confidence & Credibility
  • Media training

Kickstart Your PR!

Two-day intensive public relations workshop

  • Capturing media attention
  • Brand recognition
  • Engaging content
  • Supporting sales and marketing

Big Fish Balance

Mental health and wellness for communications professionals

  • Beating Burnout
  • mindfulness
  • Work-Life Balance
  • Mental Health in the Workplace

Kickstart Your PR!

Two-day intensive public relations workshop

  • Capturing media attention
  • Brand recognition
  • Engaging content
  • Supporting sales and marketing

Writing Compelling PR Content

Make your writing effective, engaging and shareable

with
the
media
talented
experience
1
Full Day
Max. Delegates

Training Overview

Feel more confident in your ability to write online articles, press releases, and blog posts. Know how to structure different media pieces correctly. And make sure your message is loud and clear in everything you write.

Working in a busy comms or marketing department, you'll be constantly switching from writing stories, press releases and opinion pieces to blogs posts, social media posts and comments. Each has its own rules, style and structure.

This course will help you understand the difference between the different types of content and show you how to plan and write them with originality and flair so that people will want to read and engage.

How will I benefit?

You'll take a fresh look at your approach to connecting with your audience so you'll be able to make what you write more effective, engaging and shareable. You'll tailor your writing to different audiences, platforms and messages. And you'll feel more confident in your ability to tackle any story.

What will I learn?

Adapt

How to adapt your writing for different audiences and media

Explore

The anatomy of press releases and news stories

Banish Boredom

How to make blog posts, features and articles compelling

Headlines

How to construct strong headlines, opening paragraphs and conclusions

Stories

How to find and write good stories

The 6 Ws

The six W questions and how to use them

The process

Foolproof ways to plan, draft and edit your media writing

Structure

The role of structure in writing different types of content

Social media

How to write a social media post to promote an online news story or article

Who should attend?

This course is for anyone new to writing a variety of PR materials or anyone wanting to refresh their media writing skills.

What else do I need to know?

This workshop is totally hands-on. You'll be writing from the start and taking part in plenty of activities that will help you hone your skills and inspire you to create engaging content. Please bring along one or two ideas for a story and watch it take shape as the course unfolds.

What delegates say about Writing Compelling Content for PR Professionals:

I found it very useful. I used the comments straight away to draft an email and I could see it wasa lot stronger.

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Quotation marks

Lorraine made the session interesting and seemed to enjoy helping us and giving us tips which made the sessions fun. Keep up the good work. I'd love to do your grammar lesson.

I enjoyed the exercises. It enables you to get feedback as soon as you write a letter, press release etc. The feedback was very useful.

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Sounds good! How do I book?

Training Courses for In-House Communications Professionals

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All of our training courses for in-house comms professionals

talented with audiences

Be credible and effective when presenting and persuading

talented in the office

Manage time, people and campaigns with ease

talented with the media

Writing and pitching stories that get noticed

bigfish balance

Wellness Programmes for PR and Comms Professionals
Advanced Presentation Training
with Audiences

Become a captivating and effective presenter

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Awareness of First Aid for Mental Health
Big Fish Balance

FAA Level 1 Award, Regulated Qualifications Framework

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Beating Burnout
Big Fish Balance

Stop stress from dragging you down

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Becoming a Manager
in the Office

Incorporate great management techniques into your daily life

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Confidence and Assertiveness
in the Office

Say what you mean, professionally and directly

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Creating Work-Life Balance
Big Fish Balance

Don't choose between your career and your life: have both

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Crisis Communications
with Audiences

Where do you start when it all goes wrong?

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First Aid for Mental Health
Big Fish Balance

FAA Level 2 Award, Regulated Qualifications Framework

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Grammar Crammer
in the Office

Grammatical errors and how to avoid them

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Improving Personal Communication Skills
in the Office

Make good working relationships great

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Getting Buy-In
with Audiences

Influencing and Persuading

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Internal Communications Training
in the Office

On demand courses for internal comms professionals

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Management and Leadership Training
in the Office

Get the best out of your team

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Mastering the Art of Writing
in the Office

How to write almost anything

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Menopause in the Workplace
Big Fish Balance

How it can affect us, our work, and what to do about it

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Mental Health in the Workplace
Big Fish Balance

Cultivate good mental health

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Mental Health for Managers
Big Fish Balance

Create greater mental wellbeing in your team

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Mindfulness in the Workplace
Big Fish Balance

Keeping your focus in times of chaos

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Neurodivergence Awareness in the Workplace
Big Fish Balance

Embrace Neurodivergence for a More Inclusive Workplace

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Neurodivergence for Managers
Big Fish Balance

Unlock the Potential of Neurodivergent Team Members

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Overcoming Imposter Syndrome
Big Fish Balance

Equip yourself with the tools to build more confidence

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Practical Creativity
in the Office

Power up your ideas and boost your inventiveness

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Presentation Training for In-House Comms
with Audiences

Make every presentation more engaging and effective

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Editing and Proofreading Other People's Writing
in the Office

The seven steps to successful editing

More

Refresh your press release writing skills
with the Media

Be more successful at getting your stories published

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Selling In Stories to the Media
with the Media

Get more of your stories published

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Social Superstars
With the Media

How to Make Social Media Communications Shine

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Supercharge Your Writing
with the Media

Take your writing to a higher level

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Supervising First Aid for Mental Health
Big Fish Balance

FAA Level 3 Award, Regulated Qualifications Framework

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Time Management
in the Office

Manage your workload and get tasks completed on time

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Writing compelling content for the media
with the Media

Make your writing effective, engaging and shareable

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Writing effective news releases
with the Media

Get more stories published

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Help! I've Been Asked to Write a Blog
with the Media

The complete guide to online writing

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Neurodivergence for Managers
Big Fish Balance

Unlock the Potential of Neurodivergent Team Members

More

Neurodivergence Awareness in the Workplace
Big Fish Balance

Embrace Neurodivergence for a More Inclusive Workplace

More