Agencies & Consultancies

Training for agencies at all skill levels

  • Account management
  • New business
  • Confidence
  • Productivity
  • Writing
  • Motivating teams

In-House Comms

Training for in-house communications professionals

  • Best practice
  • Demonstrating value
  • Brand recognition
  • Confidence & Credibility
  • Media training

Kickstart Your PR!

Two-day intensive public relations workshop

  • Capturing media attention
  • Brand recognition
  • Engaging content
  • Supporting sales and marketing

Big Fish Balance

Mental health and wellness for communications professionals

  • Beating Burnout
  • mindfulness
  • Work-Life Balance
  • Mental Health in the Workplace

Kickstart Your PR!

Two-day intensive public relations workshop

  • Capturing media attention
  • Brand recognition
  • Engaging content
  • Supporting sales and marketing

Refresh your press release writing skills

Be more successful at getting your stories published

with
the
media
talented
experienced
0.5
Half Day
Max. Delegates

Training Overview

Put aside what you're doing now and take a fresh view at press releases. Write more newsworthy headlines and opening paragraphs. Replace clichéd quotes with valuable commentary. And be more successful at getting your stories published.

Whether you've been writing press releases for months, years or decades, you've probably been pressurised into sending out a story you suspect isn't newsworthy. You might also have written umpteen "We're delighted..." quotes and been guilty of calling something "innovative", "pioneering" or "iconic" when it was simply mediocre.

This practical half-day workshop reconsiders your current approach to press releases. It helps you find more newsworthy angles to less newsworthy stories - and avoid the type of language that leaves the media confused, bored or irritated.

How will I benefit?

You'll discover why the media aren't running your clients' stories and what you need to do to get their interest. You'll tighten up those headlines, sharpen up those opening paragraphs and write quotes journalists want to use. And you'll learn how to persuade clients to provide you with newsworthy material in the first place.

What will I learn?

Newsworthy

How to find newsworthy angles to less newsworthy stories

The 5 Ws

How to structure your release around the 'who, what, where, when, why and how' questions

Headlines

How to write a headline and opening paragraph the media wants to use

Quotes

How to avoid cliches and write quotes like a journalist

Who should attend?

This course is perfect for anyone looking to improve or refresh their press release writing skills.

What else do I need to know?

You'll be working right from the start, analysing press releases and determining what makes them good or bad. You'll do writing exercises and receive feedback so you can improve further. You'll need to bring a couple of examples of previous successful and not-so-successful releases plus an idea for a new release to work on during the session.

How Big Fish Training Works

Got a team to train? Most courses are delivered direct either in person or via live video for groups of 6 - 12 people. These sessions are tailored to your specific needs. You just need to tell us what they are! Get in touch now for a friendly chat about what you need to achieve.

Want a course just for you? We run special sessions throughout the year and have a growing number of online courses. If you can't find what you need on the site, get in touch now and we can help.

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Sounds good! How do I book?

Training Courses for PR and Comms Agencies

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All of our training courses for agency professionals

talented with clients

Be credible, effective and prevent problems

talented in the office

Manage time, people and campaigns with ease

talented with the media

Writing and pitching stories that get noticed

bigfish balance

Wellness Programmes for PR and Comms Professionals
Advanced Presentation Training
with Clients

Become a captivating and effective presenter

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Awareness of First Aid for Mental Health
Big Fish Balance

FAA Level 1 Award, Regulated Qualifications Framework

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Beating Burnout
Big Fish Balance

Stop stress from dragging you down

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Becoming a Manager
in the Office

Incorporate great management techniques into your daily life

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Bespoke Leadership Coaching
in the Office

By application only

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Bite-Sized Leadership Coaching
in the Office

Rapid coaching conversations

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Client Management
Talented with Clients

Improve and develop your working relationships with each client

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Confidence and Assertiveness
in the Office

Say what you mean, professionally and directly

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Creating Work-Life Balance
Big Fish Balance

Don't choose between your career and your life: have both

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Crisis Communications
with Clients

Where do you start when it all goes wrong?

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Grammar Crammer
in the Office

Grammatical errors and how to avoid them

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Getting Buy-In
with Clients

Influencing and Persuading

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Internal Communications Training
in the Office

On demand courses for internal comms professionals

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Improving Personal Communication Skills
in the Office

Make good working relationships great

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Kickstart Your PR!
with the Media

Introduction to PR

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Mastering the Art Of Writing
Talented with the Media

How to write almost anything

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Menopause in the Workplace
Big Fish Balance

How it can affect us, our work, and what to do about it

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Mental Health in the Workplace
Big Fish Balance

Cultivate good mental health

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Mental Health for Managers
Big Fish Balance

Create greater mental wellbeing in your team

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Mindfulness in the Workplace
Big Fish Balance

Keeping your focus in times of chaos

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Management and Leadership Training
in the Office

Get the best out of your team

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Neurodivergence Awareness in the Workplace
Big Fish Balance

Embrace Neurodivergence for a More Inclusive Workplace

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Neurodivergence for Managers
Big Fish Balance

Unlock the Potential of Neurodivergent Team Members

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Overcoming Imposter Syndrome
Big Fish Balance

Equip yourself with the tools to build more confidence

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Practical Creativity for PR
in the Office

Power up your brainstorms and boost your creativity

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Practical coaching skills for managers
in the Office

Increase your team's engagement and productivity

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Professional Impact and Presence
with Clients

Stop being overlooked

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Editing and Proofreading Other People's Writing
in the Office

The seven steps to successful editing

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Presentation Training
with Clients

Make every presentation more engaging and effective

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Refresh your press release writing skills
with the Media

Be more successful at getting your stories published

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Social Superstars
With the Media

How to Make Your Clients' Social Media Communications Shine

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Supercharge Your Writing
with the Media

Take your writing to a higher level

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Supervising First Aid for Mental Health
Big Fish Balance

FAA Level 3 Award, Regulated Qualifications Framework

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Pitching to the Media
with the Media

Get more of your stories published

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Time Management for Remote Working
in the Office

Manage your workload from home

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Time Management
in the Office

Manage your workload and get tasks completed on time

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Writing compelling content for the media
with the Media

Make your writing effective, engaging and shareable

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Writing effective news releases
with the Media

Get more stories published

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