Kickstart Your PR
Two-day intensive public relations workshop in central London
the
media
Training Overview
Designed for busy marketing professionals who know they need to add PR to their plans but don't know how to do it.
If you've ever wished you could successfully promote your brand without paying huge sums, engage with customers and grow your reputation, this is the two-day intensive course for you.
Are you making the most of your marketing?
If you're spending time and budget on marketing but not supporting it with effective PR, you are losing out.
Canny marketers know that PR can make the difference between a campaign that hits its mark and gets results, and one that just sucks a load of time, money and effort down the drain.
The problem is, canny marketers are already working at 100% and can't see how to get traditional media relations and digital PR into their marketing mix without going the whole hog and paying an agency to do it for them.
What if you could learn everything you need to create your own effective PR machine?
This is your opportunity to:
- DISCOVER how to put together an integrated digital PR campaign that supports your marketing results
- RECEIVE consultancy advice on exactly what you need to do in the next quarter to get this campaign off the ground
- GET YOURSELF equipped to carry out essential PR activities that are free, effective and quick to execute as part of your daily actions
- COME AWAY with your own personalised fully-loaded PR planner to support your marketing activities.
What will I learn?
Be Newsworthy
Write a newsworthy press release the media will want to cover
SEO
Optimise press releases for search engines and drive traffic to your website
Engage Audiences
Create engaging content and build trust with target audiences
Be Shareable
Widen your audience reach with shareable social media content
Research and inform
Produce well researched blog posts that inform and educate prospects
Grab attention
Capture media attention with newsworthy social media campaigns
Who should attend?
If you've ever wished you could successfully promote your brand without paying huge sums, engage with customers and grow your reputation, this is the two-day intensive course for you.
What's in it for you?
Learning and applying these skills will elevate your results; you'll get better outcomes than ever and it will be noticed!
You'll be the authority in your organisation on PR activity and be able to advise others in the business on how best to proceed.
You'll get higher market penetration and be able to support customer acquisition in existing and new markets.
What's more, you're likely to spook your competitors, who will need to spend more money to keep up with you, whilst you get better results and a better return from all your marketing activities.
Designed around you
This is intense and personalised training. You won't be stacked in a room, frantically taking notes which you then have to figure out how to apply in your own case. We know how difficult it is to transfer knowledge into tangible action. So this course is designed, from the ground up, to show you how to apply everything to your own situation.
You'll be part of a small group of like-minded, ambitious professionals being guided by an experienced PR practitioner who will work with you to create an online PR planner that reflects your role. No wasted time going back through your notes. You'll immediately be able to get started reaching out to the media, online influencers and industry-specific sources with content and material that they'll want to publish. And you'll have a day-by-day social media plan to support that content so that it keeps on delivering for no cost.
Avoid public gaffes and shareable mistakes
One of the key benefits of this two-day workshop is that it shows you how to avoid the costly and embarrassing mistakes that are too readily made, in public, when people without digital PR training embark on an ill-thought out campaign. In fact, it's frighteningly easy to get it all wrong and lose the trust of the people you're trying to engage. PR is about reputation, after all, and the internet is littered with examples of people who've gone about it the wrong way and suffered as a result.
Punch above your weight
If you've ever wished you could successfully promote your brand without paying huge sums, engage with customers and grow your reputation, this is the two-day intensive course for you.
When you know exactly what to do and how to do it, you get seen and heard for all the right reasons. You start to become a thought-leader and you will be able to position others in your company as thought-leaders too. The right PR, just like the right marketing, engages the people you want to reach and gets them to approach you. Inbound enquiries, invitations to speak at events, and people willingly signing up to hear more from you, are the result of positive PR that you create.
You can do it!
Agenda
- Where PR sits in your current communications/marketing
- dentifying the audiences and media you need to target with your campaigns
- What PR tools and tactics you can employ to maximise your publicity
- Recognising the essential elements for stories that will get you quality coverage
- Clarifying your communications objectives and messaging in a PR context
- How to write a press release that gets published and starts earning you free coverage
- How to put together a press kit to make PR work for you 24/7
(and that's just day 1!)
- Understanding how to work with journalists and influencers so that they want to use your content
- Where to find your stories so that you can create your PR activity matrix
- "Selling in" your story - reaching the media and getting your stories in print and online
- Day-by-day: social media support for your stories
- Start to build a PR and social media campaign that you can take away and implement
- Proving your worth to the business: tracking results and setting the right objectives
What do you get?
- Two days to concentrate on working on your PR goals and how to make them a reality.
- Personal guidance from an expert in PR strategy, social media and digital media relations.
- A small group where you can get all your questions answered and ensure that you get what you need from the session.
- An online planner that you complete as you go through the two days, meaning that you bring back an action plan that backs up what you are going to do.
- Comprehensive information, checklists and templates that you can use again and again to quickly create press materials that are relevant and publication-ready.
What delegates say about Two-day intensive public relations workshop for marketing professionals:
We love working with Big Fish Training. They are the experts that PR pros go to because they provide a highly valuable and insightful source of information. The training is always put together extremely well and can all be put into practice straight away. My team love attending and always come away genuinely equipped to do things better.
Sarah Tokeley
Managing Director, Ranieri Communications
Daena
Jewellery Box
I signed up for the Kickstart Your PR course as I was asked to take on PR within my role, and I didn't have a PR background. I was therefore keen to learn the basics to gain confidence and ultimately more coverage. I loved that the course was a small group of like-minded people, it was really informal and very interactive and we were able to share lots of ideas. Fiona was really friendly and informative and I felt comfortable asking her questions. Before the course I found I was sending out press releases and not really getting a response. I am now much more confident in my writing and I have a great structure which will help me get much better responses.
We were looking for a face to face PR course that would help us strengthen our marketing output. With so many options online only we were grateful that Kick Start offered the option of a face to face course. Fiona our trainer was impeccable, very informative and allowed the group to discuss ideas and methods of how to create and design a PR campaign. It has already allowed us to see new ideas form content we already had but did nothing with and pushed our company into a more forward way of thinking when it comes to PR.
Dominic Lloyd
Thermaset
It was a wonderful course, I definitely learnt some valuable things and Fiona and the other ladies on the course were so lovely. I will definitely let you know of any successes I have off the back of Big Fish training, and I am sure I will be asking Fiona questions for months to come haha!
The course was excellent and Fiona was so friendly and knowledgeable. I learnt a lot!
Sounds good! How do I book?
- Call Emma: 0118 958 7095
- Email: info@bigfishtraining.com
- Contact us: using the form below
