Where do you start when it all goes wrong? How do you advise your client on best practice external communications when issues strike a company and reputation is at risk? This day of practical activities will take you through everything you need to know so that you are clear on the dos and don'ts for you and your clients.
Understanding how to react with multiple stakeholders in the event of a crisis is a key PR skill. This interactive workshop covers a range of exercises and techniques to help you understand what types of issues can escalate into crises, and what to do when that happens. Providing useful guidance on pre-planning before a crisis happens, you'll leave the course feeling confident that you know what steps to take in a crisis situation.
A crisis can strike at any time and forewarned is forearmed. On completion of this course you will understand the different types of crisis and how they can impact a wide range of stakeholders. Through practical exercises, you will learn how to develop initial statements and Q&A, and then study what happens next.
You'll study the lifecycle of a crisis and experience the "extended crisis" where additional issues occur that you might have to deal with. By examining real-life examples, you will understand best practice and also take a look at what not to do. Delegates leave the course saying that they can see how solid crisis management principles remain the same, regardless of the industry or individual circumstance, leaving them better prepared to plan in advance of, and deal with crises as they break.
PR Account Executives and senior account managers, even account directors who can look at crisis management as a business development opportunity.
The course is based on many years of working in PR, both within agencies and as a client. Drawing on real-life examples, the course leader will give unique insight into how crises unfold, and how to deal with them, along with plenty of examples of where people didn't get it quite right!
Emma Taylor is a PR and communications professional with seventeen years' PR, marketing and communications experience across a diverse range of B2B and B2C industries. She has led PR programmes and communications plans for big brands such as Microsoft, Symantec (Norton security software), Yell Group (Yellow Pages), Dolby Laboratories, AEG, Crayola and SunGard Availability Services. Her experience covers social media programmes, executive communications, media relations, customer and partner relations programmes, and integrating public relations with marketing strategies. Her mantra is "Communications is not rocket science. You just tell people things. The skill comes in in telling the right people the right things at the right time."
Call Emma: 0118 958 7095
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